Fashion wants to colonize the worlds it seems. Not content with just dressing us, some brands are fast moving moving into the hotel business. Apart from Versace, Armani & Bulgari - Byblos is now making waves with its stunning Art Hotel Villa Amista in Italy. Byblos owner Dino Facchini teamed up with Milan architect and designer Alessandro Mendini on the project which saw the major restoration of a fifteenth-century Venetian villa in the heart of Valpolicella wine country. A deeply personal project for Facchini, the hotel showcases his impressive art collection. The interiors are a sexy mix of styles, from baroque to pop art and techno futurism.

Missoni is next in line to conquer the fashion business. Missoni, which has a successful home furnishings collection, has signed a worldwide licensing agreement with Rezidor SAS Hospitality, a Belgian hotel chain. The agreement will see the development of 30 Hotel Missonis, scheduled for completion by 2010. by Billy T

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