Ferrari 612 Scaglietti One-to-One Program |
Monday, 31 March 2008 |
We've often wondered how certain high-end brands manage to maintain
their global exclusivity especially as the number of millionaires and
billionaires continues to skyrocket. Drive down prominent streets in
Beverly Hills, Dubai, London and you're certain to pass more than a
handful designer Italian and German sportscars. Chances are the valet
parker at your local Ritz Carlton will have sat behind the steering
wheel of cars totaling more money than most of us could only dream of
making in a lifetime.
Thankfully the expert minds at Ferrari have devised a plan nearly
guaranteeing you'll have a difficult time parallel parking between the
same Ferraris your neighbours are driving around town. Ferrari
customers are undoubtedly accustomed to getting what they want out of
their cars, but now the ability to add personalisation has become
paramount - and here's all you need to know:
Book a trip to the Ferrari factory in Maranello, Italy where you will
meet with a consultant in a special dedicated atelier area. Rivaling a personal fitting by Valentino for the Oscars, your
consultant will welcome you to the new One-To-One Personalisation
Program where you will design your own Ferrari 612 Scaglietti,
accessory by accessory, detail by detail.
The front-engined rear-wheel drive flagship Ferrari 612 Scaglietti is
the only two-door four-seater in the line. The 612 is available with
Ferrari's SuperFast gearbox that allows a driver to shift the paddle
shifters located on the steering column in an astonishing 100
milliseconds. Whilst shiftting away, the V12 is capable of reaching top
speed of 320 kph.
The new model comes complete with an electrochromic panoramic roof that
covers the length of the top of the cabin. With a turn of a knob, the
entire ceiling changes from opaque to translucent, instantly adjusting
the level of sunlight that may penetrate the interior.
OK, so we’ll admit that Ferraris are not quite as common as we make
them sound, but we’re also sure it’s refreshing for some of you to know
that with the assistance of a personal design consultant, you can soon
be cruising the streets in a truly unique Ferrari. By Andrew J Wiener
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