Wednesday, 22 August 2007 |
For most of us, buying an old campervan normally
involved some sort of cash-in-hand deal with a man called Stig and the
crushing reality that the reason why a car costs only $100 is because
it doesn’t have an engine.
For mega-brands like
Adidas however, buying an old Volkswagen presents a unique sales
opportunity. The label’s new skateboard clothing range will be marketed
via this old jalopy that has been customised with prints inspired by
skating legend Mark Gonzales. The ‘Kombi’ will cruise the streets
of Sao Paulo with its custom interior throughout August, before it goes
on tour to promote the new range. By Matt Hussey
|
Adidas Promo Bus 
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