XXS Shop - Focus on Gadgets, Hamburg |
Tuesday, 02 October 2007 |
The stark XXS Shop for Mobile Gadgets opened earlier this year in
Hamburg’s Innenstadt, at Spitalen Hof 8. It is a minimalist showroom by
Hamburg-based Spine Architects
for Etronixx-Trading GmbH. The store is void of practically everything
else but white surfaces and the merchandise itself. Mobile gizmos
appear almost suspended in air, as they rest in small slots within the
white expanse of built-in cabinetry that encircles the entire space. It
is an excellent example of forcing the customer - in a pleasant way -
to focus on the products, not on the props.
Spine is a German-English partnership that started between Boris Bähre,
J'orn Hadzik, Jan Löhrs and Neil Winstanley in 2001 when they won one
of the prizes awarded in the international design competition for Rabin
Square in Tel-Aviv, Israel. They are known for their work in several
areas, from housing to public places to TV shows, private homes and
shops. In September, Spine Architects opened an office in Menlo Park,
San Francisco. By Tuija Seipell
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