New Bape Store - Shibuya, Japan |
Friday, 18 January 2008 |

Unworldly spaces with equally unworldly names, like the topsy-turvy
boutique And A, Beams T or Foot Soldier, shops that feature little
conveyor belts for the display of merchandise, or Nowhere *A Bathing
Ape 'Busy Work Shop', a Tokyo boutique that stocks and displays
garments in an oversized refrigerator that resembles the familiar unit
in everybody's local supermarket - all recent additions to Japan's
shopping streets - are the work of Masamichi Katayama, founder of
Tokyo-based WonderWall. More than just attempts to be futuristic or
extravagant, they are highly sophisticated retail outlets. Not to
mention great fun! Katayama is the consummate consumer. With his shop
designs for *A Bathing Ape, a charismatic apparel brand, Katayama has
ventured beyond the streets of Japan to enrich shopping experience in
London and New York. By Lisa Evans
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