After becoming one of the world's hottest boutique botanical skincare ranges, the Australian-based Aesop brand
is now making a name for itself in the world of innovative retail
design, injecting a large dose of cool into the concept of
sustainability. If you thought the brand's Melbourne "cardboard" concept store was
clever (all of the merchandising stands were made from recycled
cardboard), you'll love its brand new Adelaide "bottle" boutique. The
store's ceiling is crafted entirely out of recycled bottles, precisely
arranged in a wave pattern. Who said green had to be dowdy?
These new Australian stores are part of a big phase of expansion for
Aesop, which has also just opened boutiques in Paris and London's
swanky Mayfair. By Lisa Evans