AESOP - Skin Care That Thinks Outside The Box |
Wednesday, 02 April 2008 |
Since being established by Dennis Pahitis twenty years ago, Aésop skin
care has become an uncontested success story in the notoriously fickle
beauty industry – focused on providing its worldwide clientele with the
highest quality botanical skin care, rather than subscribing to
mainstream-cosmetic anti-aging hype. Aésop now have 78 international
stockists, plus 20 signature stores including stores in Paris, London,
Sydney and their most recent Melbourne addition, Flinders Lane.
In keeping with Aésop tradition – that every store is different;
conceived and designed individually so as that each store is a
reflection and celebration of its location – the Flinders Lane store
does not disappoint, providing its customers with a design and
infrastructure that is just as alternative as Aésop’s skin care
products. Located in one of Melbourne’s most interesting precincts, the
Flinders Lane store interior is made entirely of industrial-grade
cardboard; from the display shelving, to the massive eastern façade,
and even the counter tops– proving that cardboard can be both striking
and structurally sturdy if it’s engineered well.
Designed by local interior architects Rodney Eggleston and Anne-Laure
Cavigneaux of March Studios, the ambient new store has drawn attention
from all sorts of passers by. Store manager, Kate, says she wasn’t
expecting how amazed customers would be by the store’s design. “It’s
clear it’s a very tactile environment. Most people come in and tend to
want to touch it all.”
The Flinders Lane store is located at Shop 1C, 268 Flinders Lane,
Melbourne. For a full list of Aésop products and stockists visit www.aesop.net.au. By Anna Byrne.
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