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| Sun 12 Oct 2008 |
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PHILIPS FLAUNT IT |
Wednesday, 11 October 2006 |
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 Dutch giant 'Philips' has showcased its new cutting edge product line up at the Philips Simplicity Event, which kicked off in London last week. The event was decked out to create a futuristic environment in which the products where perfectly suited to be presented. Set in sleek white home environments, the products were demonstrated not by bikini clad bimbos like at a car show, but rather by actors who played the role of the everyday consumer. From lifestyle displays through to health tips, the demonstrations were a hit, and provided audiences with a great range of variety. Some event highlights included: A . E. C. L (top left) The Ambient Experience Catheterization Lab is a breakthrough in exploratory techniques and patient comfort. By inserting a thin and flexible catheter into a patients blood vessel, doctors can gain access into the heart without exploratory surgery. Then through the use of x-ray imaging diagnoses, treatment can be performed. The beauty of this break through lies in the patients mindset. A large mirrored monitor projects a mixture of light and images onto the ceiling and in the patients view to create a soothing ambiance which comforts and distract the patient from the procedure at hand. THE FAMILY ALBUM (top right) An interactive digital frame that allows photos to be downloaded, stored and displayed, all within the photo-frame. The unit comes with built in sound and visual effects, which allows users to create soundtracks or voice notes to accompany the vast range of pictures it hold. Perfectly replaces the traditional, hard to store photo album. DRAG & DRAW (bottom left) Kids can get as creative as they like with this laser beam drawing kit. By using a wand over a laser projection bucket, kids can draw on walls with light rather than crayons. The unit allows virtually any surface to become a blank canvas, and kids can draw happily without the need to clean up after themselves or fear of running out of colorful pens. LOOKING GOOD (bottom right) The Philips' looking-good' system is a facial skin care revolution. The unit virtually makes skin care creams and procedures redundant by using the technology of light. The concept involves the use of a base, a skin analyze, a bowl and a cleansing stick which actually diagnoses the state of your skin. Once the stick has analyzed the skin, it assesses the treatment required. Light techniques enable blue lights to heal breakouts, whilst the bowl itself omits red light that rejuvenates and nourishes tired skin. Ella Bache look out, the bowl is in control! by Billy T |
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