LIGHTS, CAMERA, ACTION - FASHION MEGA SHOWS |
Friday, 31 March 2006 |
Is it just us or has any one else noticed that
fashion shows have become football-stadium-sized mega events? Gone are
the days when a select group of media and buyers would be invited to a
designers salon to view a collection over a quiet flute of champagne.
Nowadays it's a case of bigger is better with shows being staged at
enormous, public, iconic venues such as museums and art galleries,
complete with special effects and an adoring audience packed to the
rafters. Ladies and gentleman, the super show has arrived. Photographer
Simon Procter captured these extraordinary images from the shows
presented by world's biggest houses such as Christian Dior and Chanel,
which featured in V magazine last month. by Lisa Evans
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