Thursday, 03 July 2008 |

Welcome to Fashionation, an alternative fashion universe where
fashionistas, photographers and creatives can get their weekly fix of
the best fashion editorial from around world. Never before has the
world's best fashion editorials/photography converged in one great
central hub. Each day we scan the globe's top fashion magazines - from
every international edition of influential glossy bibles Vogue and
Harpers Bazaar, right through to obscure and cutting edge fashion and
pop culture tomes such as Pop, Marmalade, ID and Dutch to unearth the
most creative and inspiring work happening in the world right now. From
Moscow to the Netherlands, Bejing to Melbourne, New York to London and
Milan, Fashionation is searching the globe to deliver inspiration
direct to your desktop.

In addition to bringing you the hottest fashion editorial,
Fashionation will also cover the coolest offerings from fashion week
events around the world. We've also brought the best of the web's
street style blogs together into one place, providing a truly global
view of street style, city by city.
Subscribe now to our weekly newsletter. Fashionation - the only fashion destination online.
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Tuesday, 01 July 2008 |

The fluro/rainbow colour trend is still moving off the RTW catwalks and into accessories with a bang (or should we say a splash?). We're loving this Italian range watches, amusingly dubbed the "Toy Watch" which comes in blindingly bright selection of primary and fluro colours. So enamored are we that we're predicting that the Toy Watch could be the new Rayban Wayferer.
If its presence on the streets on London is anything to go by (it's on the wrist of every second hipster in West London), world domination can only be imminent. By Lisa Evans
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Wednesday, 25 June 2008 |

Mark our words: skinny legs are on their way out. Hard to believe, we know, given that every hipster from Hobart to Helsinki is sporting licorice legs right now but the tide is slowly turning, thanks to the world's top designers who have decided that they've had enough of the look. Enter Prada, who are still setting global trends and leading the way in true fashion innovation, despite being a global mega brand (which usually spells one thing: boring). The brilliant fashion house is on a mission to bring back seriously voluminous "flares," but with a fabulous signature quirky Prada twist in the form of lavish fabrication and intricate prints. Not for the faint-fashion hearted.

Still with Prada, parts of their beautiful new shoe collection look as if they have slipped straight out of a Salvador Dali painting or some other strange alternative universe where there are no design rules. We love the decorative heels, which look more like pieces of grand, hand-carved furniture than a pair of pumps. They're almost too good to wear. By Lisa Evans
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Wednesday, 09 April 2008 |

If you carry a Blackberry, iPod or iPhone, do you have to look like you
have no style at all? Cute accessory bags are fine for weekend hiking
trips, just like boring “businesslike” cases are fine for, well, boring
people, but for the power lunch with the merger guys or cocktails in
high places, you’ll want this bag made of gold python-print Italian
leather.
Grab you platinum credit cards, a few large bills, your well-travelled
passport, and your ever-present favourite device/s — there’s a slot for
each in this baby — and you are set. The bags are hand-made in Spain,
the internal lining is satin and the colour options are gold and black.
Oh, and you need to decide if you’d prefer python or rattler. Of
course, you could choose the chic creamy-soft lamb but isn’t that a bit
too tame? The gold python Blackberry Purse is available exclusively
through the cool hunter. How much you ask? A$425. Order through
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. By Tuija Seipell

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Tuesday, 01 April 2008 |

For some, a watch is just a watch and a needless thing to boot as our
mobile devices tell the time. For others, it is an accessory, a piece
of serious bling, a reflection of status. And for the owners of an Urwek,
their timepiece is an example of “traditional haute horologie for the
21st century.” Urwerk partners, Swiss watchmaker Felix Baumgartner and
designer Martin Frei, draw inspiration from far and near — from NASA
spaceships and the father of English watchmaking, Thomas Tompion
(1639–1713) — and many things in between. The result is an astonishing
collection of timepieces starring Urwerk 201 with its Revolving
Satellite Complication (what’s that? you ask) and its Control Board
inspired by the gauges of a sport car. The Board alerts the wearer to
Oil Change (service), 100 Year Plus (the world's first horological
odometer) and Fine Tuning that lets you adjust the timepiece “for your
specific lifestyle.” Does it tell the time? Yes. That’s what the
Revolving Satellite Complication does, but you need to read the
instructions to figure out how. By Tuija Seipell.
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Tuesday, 01 April 2008 |

Joanne Gair is an artist and image maker who has emerged as the premiere make-up artist/body painter in the world.
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Tuesday, 18 March 2008 |

What do you do after becoming one of France's highest-paid male
models? You become a fashion photographer, of course. Or that's what Robert Jaso did, anyways, and by looking at the fruits of his work, we think his change of career was a wise choice.

The Slovakia-born Jaso who moved to France with his family at the
age of five and fell into the fashion world by accident when he was
spotted by a booker This started a successful 10-year stint in front of
the cameras. A decade is a quite some time for a model, so when Jaso
was looking for a change and something with more longevity, photography
seemed like the next obvious step in his career. Having already had
such an amazing first-hand look into how the fashion industry works,
Jaso then spent several years working on and refining his own signature
style that can now be seen in magazines around the world.

Still based in Paris, but being sent to all corners of the globe to
work on various campaigns and shoots, he currently spends most of his
time working for Italian Vogue.

With a passion for creating stories and a keen interest in all
things technical and aesthetic, Jaso creates carefully constructed
images that are strong and beautiful with a hint of quirkiness. By Brendan McKnight.

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Friday, 07 March 2008 |

At last...an alternative to jeans for men. NYC company Bonobos has
created a range of great-fitting men's casual trousers that'll take you
from the office to drinks. Available only online, the brand uses
lightweight corduroy, stretch corduroy, twill and tigersharks wool -
all comfy fabrics that hug the body without suffocating it. And that
means across the backside too (if you know what we mean)....so if
you've got it good, flaunt it. By Lisa Evans
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Friday, 29 February 2008 |

Samu-Jussi Koski’s Spring/Summer 2008 collection for Marimekko
is a combination of Art Deco angularity and summer-breezy ruffles and
girly pleats. The styling and colourways remind us of the early 80s, but
the two main fabric designs he has used for the collection are much
older. The collection includes pieces made of the Sireeni pattern but
the star is the geometric Attica, designed in 1959 by Marimekkos’ most
prolific and famous designer, Maija Isola (1927-2001). Isola created
more than 500 fabric patterns at Marimekko from 1949 to 1987, including
the iconic Unikko, Kaivo and Lokki.

Koski’s spring collection is a soft take on stylish simplicity with
salmon, pink and black as the main colours. Feather-weight silk dresses
and tops, 100% cotton dresses and tops, and the long cotton Akemi
anorak are all perfect for urban life, which is something that inspires
Koski. He’s designed for Marimekko since spring 2005, and sites people,
old photographs, jazz, cigarette smoke and city life as the sources of
his ideas.
The large Marimekko Spring 2008 bag collection includes two gems by a
14-year Marimekko veteran, Mika Piirainen. The Horisontti carry-all
(size 54 X 47 X 18 cm) and the Ankkuri shoulder bag (35 X 30 X 11 cm)
are both made of 100% cotton canvas in another Maija Isola pattern,
Dyyni, form the 1980s. Piirainen has also produced a fashion collection
for Marimekko this spring. By Tuija Seipell
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Monday, 11 February 2008 |

Britain’s Oliver Goldsmith
has been making iconic eyewear since 1926. In 1935, it was Charles
Glodsmith who made sunglasses a must-have accessory for anyone who was,
or wanted to look like, a celebrity. There’s hardly a Hollywood movie
icon or international celebrity who hasn’t been photographed wearing
Oliver Goldsmiths. Since its 2005 re-launch, led by Oliver Goldsmith’s
great granddaughter, Claire Goldsmith, the brand has experienced a
strong revival.
Another UK native, Aseef Vaza, burst into the limited-edition luxury
handbag scene in 2004 with his collection of bags in fine Parisian
silks and dyed skins of ostrich, stingray, shark, alligator and python.
Today, there’s hardly a red-carpet event where the leading ladies
aren’t clutching a Vaza.
Now take the 1969 Oliver Goldsmith TAK sunglasses known for their
unique detailing and sexy Hollywood proportions. Give the design to
English craftsmen. Then give them some Bengal Blue vintage acetate
discovered in an abandoned Italian factory and have them recreate TAKs
by hand. Then have Vaza design a luxurious pouch in metallic
graphite-grey ostrich with a black patent trim and lined in the Vaza
trademark pink suede decorated with a hand-painted gold monogram. Only
50 sets of VazaTak sunglass and pouch sets were created. With £800, one
of them can be yours. By Tuija Seipell
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Friday, 01 February 2008 |

In the 80's, there wasn't a corner store that didn't have a Space
Invaders arcade game in it. Enthusiasts would line up their coins on
the glass table console, marking their position as the next challenger in line.
Today, over 25 years later, that infamous digital design has a strong presence in urban fashion and accessories.

The hoodie is a staple for any urban wardrobe and we’re loving this unisex Space invader Hoodie. An ode to the 80s, when space invaders was the coolest game in the
world and Michael Jackson was a serious artist at the top of the charts
(yes, it’s hard to believe but there was such a time). The cool
computer-test-pattern style graphics come in hot pink and black, giving
all the generation Ys – who were just babies in the 80s – a chance to
experience that fabulous fashion era for the first time. Note – the
sizing is small so if you’re ordering online best to go up a size or
two if you like your hoodie loose.
Having
just arrived exclusively in Australia, the Unisex Space Invader hoodies are
now available to purchase through us. Over 300 of you submitted your orders
last month and with less than 70 left, these won't last long.
They cost $140, which includes delivery Australia wide.

BLACK (3 fluro space invaders) - SIZES: Sml (1 left) Med (Sold Out) Lge (1 left) X-Lge (Sold Out) B+W
mini space
invaders
SIZES: Sml. (Sold Out) Med (Sold Out) L, (Sold Out) X-L (Sold Out) Fluro
Pink mini Space Invaders SIZES:
X-Sml (2 left) SML (15 left) Med (10 left) Lge (Sold Out) Fluro Green mini Space Invaders SIZES: Sml (Sold Out) Med (Sold Out) Lge (Sold Out) X-Lge (Sold Out)
E-mail us your sizes and colours to see what we have left:
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Thursday, 31 January 2008 |

According to an early 2007 interview with Fast Company Magazine, designer and native New Zealander Karen Walker declared, "I started my career at age 18 with $100 and a heap of naiveté."
Incredibly,
the fashion world didn't catch wind of the designing sensation until
1998, 8 years after starting her career, when Walker presented her
first eponymous runway line in Hong Kong.
Since then, Walker's
quirky fashions have rocketed the designer to success. She has shown
her clothing at Australia, London, and (in Fall of 2006) New York's
Fashion Weeks. There are also currently over 140 stockists of the Karen
Walker label worldwide.
Recently, Walker decided to extend her
brand beyond clothing to eyewear. In October 2005, she launched a line
of whimsical "sunnies" in Australia, New Zealand and Japan. The line
sold out in two weeks, according to The Independent of London.
Walker's
most recent shades for the 2008/09 season are marketed with the tagline
"Master of Disguise." There are 32 different offerings, all fun,
funky, and the perfect
complement to Karen Walker's carefree, wearable clothing designs.
Regardless of one's own power
issues, all fashionistas will embrace Walker's unique take on an
otherwise monotonous parade of black, over-sized "Nicole Richie"
shades. L. Harper L. Harper
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Friday, 18 January 2008 |

Annoying as it is to admit but we did not invent this device. This
hangover of a clothes rack, this marvel of a loss-prevention tool, this
clothes line with an attitude, this hallway accessory that we all — at
least in theory — could make at home. A couple of things worry us about
this potential nightmare, though. With the Christmas season still in
fresh memory, we all know how tangled up a string of anything can get.
So this could really drive you mad. And when the cab’s waiting outside,
how do you quickly grab your coat and run? By Tuija Seipell
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Wednesday, 09 January 2008 |

We're willing to bet that most of you have (or wish you had) more shoes
that you can possibly even remember. And more than likely the
floor of your closet resembles an absolute train wreck. Pinel
& Pinel, a luxury goods manufacturer out of Paris, may have the
answer for you. The design team has created a series of trunks
used primarily for stereo and office storage inspired by the golden age
of train and ocean liner travel. The most recent addition to the
collection, a sneaker storage trunk on wheels, is designed especially
for those of you who have been waiting for the perfect means of
organising – and displaying – your favourite shoes. By Andrew J Wiener
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Thursday, 20 December 2007 |
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It isn't exactly comfy and it rattles like heck, but it’s YSL so
we’ll be duly agog. The Plexiglass vests for Yves Saint Laurent
Spring/Summer 2008 collection are the handiwork of Stefano Pilati, the
man never afraid to experiment and try something new.
The 40-plus head
designer of YSL used to be Tom Ford’s right-hand man at the YSL Rive
Gauche ready-to-wear collection. He has also designed for Giorgio
Armani and Miu Miu. We hope the plexiwear is just a Pilati thing but it
appears that — and we are not yet sure we’re going to like it — big
logos are back across brands. One more thing to endure in 2008. By Tuija Seipell |
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Monday, 17 December 2007 |

If you want your hair neat and tidy and your head covered in sensible headwear, Soren Bach
is not your choice of a stylist. However, if you want to be
ahead-of-everyone-else fashion-forward for spring 2008 with wild
headgear and crazy colours then by all means get in touch with Soren
through the London-based Frank Agency.
With Soren by your side, expect to prance about in creations that will
make Cher’s wildest get-up look lame and that will draw envious glances
from even the most hat-happy Rastafarians. Tequila sunrise helmets and
ostrich feathers rule! By Tuija Seipell
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