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Google Makes An Impression
E-mail Thursday, 08 May 2008

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It is tough to make an impression in New York, but Google is not afraid to try. To celebrate the official launch (finally!) of its new artist themes for iGoogle, it held a candle-lit media bash at One Little West 12 (a club located at 1 Little W 12th St. in the Meatpacking District) and then let San Francisco’s Obscura Digital loose outside with a three-night illumination gallery.

At the hub of the district, the intersection of Little West 12th, Ninth Avenue and Gansevoort, Obscura projected moving images of the iGoogle artwork onto the facades of buildings for three nights from 10 pm to 2 am. The facades of St. Hotel Gansevoort, Pastis, Theory and Inn LW12 were the canvases for work by Jeff Koons, Michael Graves, Yves Behar and others. At a white tent sporting a Google logo at Gansevoort Square, passers-by could play with the images a battery of computer stations.

At the media bash, a panel of the iGoogle contributors consisting of architect Michael Graves, photographer Anne Geddes, artist Jeff Koons, Marc Ecko, and New Yorker cartoon editor Robert Mankoff discussed their views of how the Internet is changing their industry. Other luminaries whose designs are available at iGoogle include Dolce & Cabbana, Diane von Furstenberg, Philippe Starck,Oscar de la Renta, Tory Burch and Ivana Helsinki. By Tuija Seipell


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