Latest articles on Ads by The Cool Hunter - for more checkout www.thecoolhunter.net http://www.thecoolhunter.com.au Tue, 07 Oct 2008 11:20:17 +0100 FeedCreator 1.7.2 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1370&Itemid=38 Thanks to Apple and its superior design, marketing, advertising and, well, anything else to do with creating and selling a product, most other global communications brands have languished in a kind of brand-image purgatory. Sony is fighting back with this great campaign created by Saatchi Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the New York subway system, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. At last, other brands are thinking outside of the square. Now all Sony needs to do is apply that principle to its actual products. Innovate or die, guys. - Laura Demasi Thu, 21 Aug 2008 00:30:05 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1350&Itemid=38 To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website. (http://www.oursfzoo.org/) If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get. - Andrew J Wiener Mon, 21 Jul 2008 02:55:21 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1280&Itemid=38 "Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com". (http://www.sugarontheweb.com)Great art direction, but could have been more effective with smarter copy.Advertising Agency: Publicis Conseil, Paris, France (http://www.publicis.fr/) Thu, 24 Apr 2008 12:37:40 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1272&Itemid=38 To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: "See what others don't see. 13TH STREET. The Action and Suspense Channel." Ad Agency - (http://www.jvm.de/www/index_flash_de.php) Creative Director: Bernd Krämer Tue, 15 Apr 2008 23:21:30 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1264&Itemid=38 To launch their new online store, Australian T-Shirt brand Goatboy (http://www.goatboy.com.au/) ("irony will set you free) has been creating some online buzz with an image of the Queen wearing a T-shirt of Princess Diana with the slogan - "She's Dead, so get over it". Brilliantly executed. Wed, 09 Apr 2008 15:02:14 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1262&Itemid=38 These cleverly playful (and let's be honest a little creepy) images are part of a print and poster campaign that has recently been launched to promote the new Ice Station Antarctica experience at London's Natural History Museum.The family friendly exhibition is designed for children aged seven and over and enlists them as ice cadets to brave a variety of challenges including facing a stinking penguin colony, coping in sub-zero temperatures and surviving a snowmobile ride.The portraits are by London based photographer Paul Thompson (http://www.paulthompsonstudio.com/) and recently won three Association of Photographers awards. By Brendan McKnight. Tue, 08 Apr 2008 00:57:46 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1234&Itemid=38 To promote the line of Procter Gamble’s Wella Koleston HairCare Naturals hair colourant, H C - Leo Burnett Beirut did thiscreative piece of outdoor where the woman’s hair, die cut out of thebillboard, allows the colour variations of day and night shine through.Brilliant! Fri, 14 Mar 2008 09:49:02 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1199&Itemid=38 Leo Burnett in Sao Paulo created this simple yet clever ad for Arcor bubble gum. Fri, 15 Feb 2008 16:46:34 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1178&Itemid=38 BMF Sydney has created ‘Ella’, a giant, naked woman in the centre of Sydney, whose skin is made up entirely of peaches (approximately 24,000); she is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat. Fri, 01 Feb 2008 19:43:00 +0100 http://www.thecoolhunter.com.au/index.php?option=com_content&task=view&id=1168&Itemid=38 We came across this clever print ad for Vespa scooters. Visually effective and well executed, it is playful, simple and gets the point across fast (no pun intended). Nice work team Vespa. By Brendan McKnight Tue, 22 Jan 2008 10:11:38 +0100