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		<title>The Cool Hunter - Profiles</title>
		<description>Latest Profiles by The Cool Hunter - for more checkout www.thecoolhunter.net</description>
		<link>http://www.thecoolhunter.co.uk</link>
		<lastBuildDate>Tue, 07 Oct 2008 10:31:34 +0100</lastBuildDate>
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			<url>http://www.thecoolhunter.co.uk/images/M_images/joomla_rss.png</url>
			<title>The Cool Hunter</title>
			<link>http://www.thecoolhunter.co.uk</link>
			<description>Latest Profiles by The Cool Hunter - for more checkout www.thecoolhunter.net</description>
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			<title>Sydeny Morning Herald Online</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1283&amp;Itemid=</link>
			<description>Sydney Morning Herald  (http://media.smh.com.au/?rid=37334 sy=smh source=smh.com.au%2Flifestyle%2F) Online Video Series - Top Line Living</description>
			<pubDate>Wed, 30 Apr 2008 00:32:51 +0100</pubDate>
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			<title>Time Out Magazine - Sydney</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1258&amp;Itemid=</link>
			<description></description>
			<pubDate>Fri, 04 Apr 2008 14:09:12 +0100</pubDate>
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			<title>London Paper</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1246&amp;Itemid=</link>
			<description>

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			<pubDate>Thu, 27 Mar 2008 12:18:26 +0100</pubDate>
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			<title>The Observer Newspaper - UK</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1247&amp;Itemid=</link>
			<description>


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			<pubDate>Tue, 25 Mar 2008 12:30:45 +0100</pubDate>
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			<title>Cool Hunter Wins Best Culture Blog</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=843&amp;Itemid=</link>
			<description>
Cool Hunter wins BEST CULTURE BLOG
 
 THANK YOU
to all who voted for us and made The Cool Hunter the Best Culture
Blog at the world’s largest weblog competition, 2007 Weblog Awards
 
The
final results were announced on November 8, 2007, at the BlogWorld
  New Media Expo in Las Vegas. This is particularly sweet because
we came second last year. We love to beat ourselves! Thank you, thank
you, thank you!
</description>
			<pubDate>Fri, 16 Nov 2007 06:02:01 +0100</pubDate>
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			<title>Meet the NEOs, a breed who are reinventing our world.</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1208&amp;Itemid=</link>
			<description>Virgin Blue Magazine - Jan 2007




Chris Sheedy meets the NEOs, a breed who are reinventing our world.


When entrepreneur Bill Tikos, a literary agent, web publisher and
brand owner, feels he needs a new challenge, he packs his laptop,
BlackBerry and iPod and takes off to another country, usually for about
three months.

“I don’t want to establish myself in one city for too long, so I
stay for three months, maximum, in each city,” the 35-year-old says.
“If you have a laptop you can work anywhere in the world. I get a lot
out of meeting a new group of interesting people. It motivates me.”
Tikos has been jetting between New York, London and Sydney to meet
publishers about turning his website, www.thecoolhunter.net, into a
news-stand magazine. He’s in discussions with producers keen to turn
the Coolhunter brand into a TV series and with editors about publishing
works from his list of authors (including this writer).

Welcome to the life of the NEO, an ever-changing, always-evolving
world of individualism, planned success, advanced technology, premium
products and high spending. The breed was identified by Ross Honeywill
and Verity Byth, authors of NEO Power: how the new economic order is changing the ways we live, work and play (Scribe Publications, $32.95) and founders of the Centre for Customer Strategy and the NEO Group. 

NEO stands for ‘new economic order’, and is the name of a breed of
people that Honeywill and Byth claim are “charting a new course and
reinventing the world”. Tired of often-meaningless social groupings,
such as Generation X, Generation Y and Baby Boomers, Honeywill and Byth
surveyed half a million people, examining over 2,000 social and
behavioural characteristics, to discover what drives us as human beings
and why we behave the way we do. The two major groupings that came out
of the study were NEOs and Traditionals.

“NEOs are highly individualistic,” Honeywill says. “They are very
much in control, architects of their own lives. They believe success is
a matter of planning and not a matter of luck. They’re motivated and
attracted by things that are beautiful, by design and by desire, as
opposed to Traditionals who are motivated by price, deal and discount.”

NEOs are also very demanding, Byth adds. “They are likely, because
of their curiosity of the world, to move through a range of interests
in their lifetime rather than sticking to one. If you are a Traditional
– somebody who thinks the world should look the same most of the time –
you would find a NEO less stable but more intense. A NEO’s intensity
can be difficult for some people.”

Tikos began his career in the marketing department of a record
company. After just two years as a full-time employee he went out on
his own to manage bands, but soon a discussion with a friend would
cause another change in career direction. “My friend had an idea for a
book, but he couldn’t get any agents to show interest and he had no
idea how the publishing industry worked,” he says. “So I said, ‘Let me
have a go.’ I basically pretended I was a literary agent, found the
right people to speak to in publishing companies and soon there was a
bidding war for...</description>
			<pubDate>Tue, 02 Jan 2007 12:24:58 +0100</pubDate>
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			<title>TIME MAGAZINE - How new digital networks help hipsters around the globe hunt for the next big thing</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=273&amp;Itemid=</link>
			<description>This week's &quot; Messengers of Cool (Trendspotting). How new digital networks help hipsters around the globe hunt for the next big thing&quot;  (http://www.time.com/time/magazine/article/0,9171,1118344,00.html)We were featured, along with Josh Spear (http://www.joshspear.com), a 21 yr old cool hunter from Boulder.
      
_______________________________________________________________________
      How new digital networks help hipsters around the globe hunt for the next big thing.


      Around
100 times a day, a message lands in Reinier Evers' In box, bearing the
promise of something new and cool. Sometimes the sender is describing a
product that's suddenly generating local buzz, like lipstick-size
aromatherapy tubes in New Zealand or cone-shaped pizza in Italy. Other
times it's an innovative retail concept, like customized-candy shops in
Australia or American T-shirt &quot;delis&quot; where designs are personalized
like sandwiches. 


      The correspondence comes in from trendspotters everywhere--a coffee
shop in Istanbul or a library in Taipei--all part of Evers' network of
more than 7,000 volunteers, most of whom have never met--and will never
meet--their boss. &quot;I call this effect the global brain,&quot; says Evers,
35. &quot;People all over are having this international conversation about
what's next, what's trendy. Our role is to serve as aggregator and to
provide context.&quot;


      Evers and his Amsterdam-based staff share their discoveries via
trendwatching.com, a free online digest of the freshest, most
interesting trends that's tracked by in-the-know marketers, retailers,
designers and consumers worldwide. Evers' Springspotters network, one
of several global trend-tracking alliances, has more than doubled in
size since last year, when there were just 2,500 volunteers. Today the
spotters, ages 17 to 70, send information from more than 70 countries.
They do it partly for the small rewards, like key-ring cameras, that
they can earn but mostly for the street cred that comes with ID-ing a
trend that appears in Evers' bible of cool.


      The concept of cool hunting—tracking urban trends—dates back more
than a decade, but the rules of the game are rapidly changing. Over the
past three years, an explosion of blogs, podcasts, websites and
newsletters has pried cool hunting from the grip of professional
marketers, shifting it to the text-message-happy fingers of amateur
trend trackers. Some independent sites focus on broad trends and
generational shifts in consumer habits. Others home in on specific
styles, foods, brands and gadgets popular among trendsetters.
jcreport.com, for instance, focuses on fashion, gizmodo.com on gadgetry
and needled.com on tattooing trends. The best hubs for travel buzz:
superfuture.com and gridskipper.com.


      Yet while networks are flourishing, some cool hunters prefer to do
the digging themselves. Roaming the streets of Copenhagen last June,
Josh Spear, 21, repeatedly hit the jackpot. Looking for quirky,
undiscovered gems, the cool-hunting blogger from Boulder, Colo.,
stumbled upon a renovated downtown hotel whose 61 rooms had been
customized by 21 street artists from around the world. He also
found—and blogged about on his site, joshspear.com—a chic shop called
WoodWood that featured a wall of limited-edition sneakers. He says too
many of today's cool hunters simply sift through blog posts, collecting
other people's finds rather than discovering new trends on their own.
That said, he concedes that he...</description>
			<pubDate>Mon, 17 Oct 2005 10:56:20 +0100</pubDate>
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			<title>COOL HUNTER COLUMN SYNDICATED</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=290&amp;Itemid=</link>
			<description>The Cool Hunter started its origins as a syndicated column (in 2004) which was featured in numerous magazines and
newspapers around the world, including, Australia, New Zealand,
Germany, United Kingdom, US, Dubai, Italy and Venezuela to name a few.
The syndicated column reached over 5 million readers per week across
the globe and expanding weekly. </description>
			<pubDate>Thu, 13 Oct 2005 12:43:47 +0100</pubDate>
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			<title>Who's Covering The Cool Hunter Online?</title>
			<link>http://www.thecoolhunter.co.uk/index.php?option=com_content&amp;task=view&amp;id=1209&amp;Itemid=</link>
			<description>


Who's covering The Cool Hunter online? - Check out over 8000+ links from blogs/sites covering us (http://www.technorati.com/blogs/thecoolhunter.net?reactions) 


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			<pubDate>Tue, 11 Oct 2005 12:57:57 +0100</pubDate>
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