Fashion

February 5 2013

Not that anyone really needs a watch to check the time. We all carry more than enough devices that inform us of the time, or more commonly, the lack thereof.

Maybe that is why there is a nice retro feel in the whole idea of wearing a watch. I dare you to rush me! Let me just check the time on my watch and see if I care to rush!



We are certainly fans of cool time pieces here at TCH, so when we were introduced to the Melbourne-based AÃRK Collective our interest was immediate.

We love the minimalist, serious craftsmanship of not just the watches and every detail inside and out, but also the packaging.



The attention to every detail honours the craftsmanship, the timeless craftsmanship, of the entire experience. These are not jewellery or pretentiously magnanimous investment pieces for sheer show-off.



These are practical yet beautiful. Form and function. Minimalist and cool. Just what we love. We’ve ordered our Yolk Yellow watches. Now, if only time would fly a little faster…Tuija Seipell



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