Yes, yes! We LOVE the cool, clean, minimalist interior (no news here to our readers) of the brand-new 100 square-meter retail store, the HITGallery, opened at the end of September in the Times Square shopping center in Hong Kong.
The elegantly retro store, designed by the talented Milan-based architect and designer, Fabio Novembre, is the first iteration of a new global multi-brand retail concept of the Pettoranello-based fashion house, Ittierre S.p.A. Ittierre holds the licenses, manufacturers and markets several brands, including Aquascutum, C’n’C Costume National, Galliano, GF Ferré, Fiorucci, Karl Lagerfeld Paris, Pierre Balmain and Tommy Hilfiger Collection. The latest brand to sign with Ittierre is Jean Paul Gaultier, with his men’s collection launching in Fall/Winter 2013-14.
The HITGallery boutiques, slated to open around the globe, feature\s several, if not all, of the lines Ittiere represents. The next store in line will be the Milan flagship but in the meanwhile, Ittierre has just opened a 1,000-square-meter temporary store, IT'S 30 MANZONI, at Palazzo Scotti Gallarati in Milan's luxury neighborhood.
In a media release, Fabio Novembre is quoted as saying that The HITGallery stores capture the essence and spirit of Italy by, for example, taking inspiration from the surreal atmospheres of the artist Giorgio De Chirico.
He continues: “Upon entering the concept store in Hong Kong, people will promptly notice the strong Italian imprint of the architectural design’s classical matrix: symmetrical structure, row of arches, one dominant hue offset by two-tone flooring. The color defining the walls – a neutral shade bordering between green and sky or cerulean blue – defies classification, so becoming the ideal backdrop for all the brands sold in the store.”
We love the uncluttered feel, the delicious Casamania Her chair (also by Novembre) and the complete lack of brand-clutter, especially signs and logos. The latter, of course, will pose the most massive of all retail challenges that trumps all design and merchandising feats: The need to provide relevant and sincerely customer-centric service. Don’t even get us started on THAT topic! - Tuija Seipell
Photography by Dennis Lo