After months of preparation, The Cool House Pop-up boutique series starts this month in Melbourne, Australia continues in Sydney next weekend, and in 2013 we will be setting up temporary boutiques in New York and London.
The creative aesthetic was designed by the talented Daniel Frigo, Art Director at Things Project. Authenticca Creative Agency provided concept assistance and were responsible for all interior styling with the visual merchandising students from RMIT University helping to pull it all together.
Koo Koo letterboxes by Playso make their debut
Putting the fun and the excitement of discovery back into retail.
Wired for some serious sound.
Slouchy arm chairs and a nature mural: Roughing it in the city.
Playing house and breaking all the rules.
Floral installation by Fleur's Florist in Armadale,
Everywhere you look, there’s a new surprise. Shopping CAN be fun!
Everyhting can be bought then and there.
All images by Ms Rokeby studios herself, Marija Ivkovic.