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Tue 07 Oct 2008
Welcome To The Future - Barclaycard
E-mail Monday, 03 December 2007

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These great new advertisements for Barclaycard show how London might look in the future; London as a fairground, Battersea wind power station and rooftop golf in the City.

The visuals were created by Jean-Marie Vives and Mathieu Raynault, who have worked as matte painters for blockbuster movies including the Matrix, Lord of the Rings and King Kong.

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The card itself is also a new and interesting concept for the UK. Being billed as 'the card every Londoner needs', it contains a built in Oyster (travel) card, a Credit Card and also has the option to carry out cashless OneTouch transactions for purchases under £10. By Brendan Mc Knight.



Tags: ads, London,
 
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