WOULD YOU LIKE A COFFEE WITH THAT? |
Thursday, 06 April 2006 |
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New Zealand is making a name for itself and it has nothing to do with great hiking and snow skiing. In the competitive world of advertising one local agency has risen to the top with this clever, aggressive campaign for an Auckland coffee house. The agency, Draft New Zealand, dreamt up the idea of placing branded trashcans – which looked like coffee cups complete with a stir stick outside competing cafes throughout the city, including Starbucks. Word has it that the chain store giant in particular, didn’t appreciate the dose of friendly jousting. Ouch. by Billy T
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