To raise awareness around World First Aid Day,  ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Bill T

Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.

The campaign, although funny, actually has a lot of truth to it. When you can't find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Bill T

Playboy billboard promoting its online services in Germany - self explanatory.

So, how do you get your message across and get people talking about your product? You do what Papa John's Pizza did. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards. Brilliant! by Bill T

If you are currently in Germany, you may be driving under the world's biggest set of balls. Adidas have graced an overpass at Munich airport with this brilliant ad for the world cup soccer featuring goalkeeper, Oliver Kahn. The campaign needed to be as large as the current wave of soccer fever sweeping the country. That's a definite goal for the ad gurus at Adidas. What a save! by Billy T

GPS although amazingly brilliant in its technology, is not the most fascinating product to advertise. The design team from Contrapunto in Spain have taken on this challenge for client JEEP and have succeeded. Their recent advertising campaign uses the iconic arrow in a  wonderfully creative way by having it comprised by minute images of  animals herding. From birds flocking to elephants roaming, the images are as beautiful as they are inventive. This ad brings the concept of GPS back to its roots, the art of traveling. by Andy G

The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs. by Bill T

Thanks to the success of US television shows like Extreme Makeover, plastic surgery is fast becoming the norm. The latest advertising campaign for Canadian surgery ‘Toronto Plastic Surgery’ takes it one step further. Ad agency DDB Canada dreamt up this clever idea - allowing consumers to test-drive a new nose shape while drinking their coffee. We love it. by Bill T

Axe's men's knicker range cleverly demonstrates the stretchiness of its brand. "A sultry pouting brunette struts down a darkened corridor and begins to size up the muscular man before her. She tantalisingly allows her hands to explore his torso, her hands reaching further and further down, until with a raise of her eyebrows, she makes a discovery... His super-stretchy pants. She suggestively pulls on the front of the underwear for an obscenely long time, only to let them snap back, leaving her muscle-man smarting. Delightfully funny." Watch the video 

Life like print ads are sweeping the world's most prominent cities. In Paris, Stringfellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lamp posts throughout the city. The ads are sharp, sexy, and almost interactive in their appearance, providing the ultimate X-factor that most advertising agencies only ever dream about. by Andy G