Thursday, 21 August 2008 |
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Thanks to Apple and its superior design, marketing, advertising and,
well, anything else to do with creating and selling a product, most
other global communications brands have languished in a kind of
brand-image purgatory. Sony is fighting back with this great campaign
created by Saatchi & Saatchi Sydney, helmed by art director Eron
Broughton. The agency took Sony's earphones and literally mapped out
the New York subway system, mimicking a traditional subway map. It's a
simple idea but powerful in its execution, giving Sony a much-need dose
of coolness. At last, other brands are thinking outside of the square.
Now all Sony needs to do is apply that principle to its actual
products. Innovate or die, guys. - Laura Demasi |
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Tuesday, 15 April 2008 |
To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: "See what others don't see. 13TH STREET. The Action and Suspense Channel."
Ad Agency - Creative Director: Bernd Krämer
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Wednesday, 09 April 2008 |
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To launch their new online store, Australian T-Shirt brand Goatboy ("irony will set you free) has been creating some online buzz with an image of the Queen wearing a T-shirt of Princess Diana with the slogan - "She's Dead, so get over it". Brilliantly executed.
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Tuesday, 08 April 2008 |
These cleverly playful (and let's be honest a little creepy) images are part of a print and poster campaign that has recently been launched to promote the new Ice Station Antarctica experience at London's Natural History Museum.
The family friendly exhibition is designed for children aged seven and over and enlists them as ice cadets to brave a variety of challenges including facing a stinking penguin colony, coping in sub-zero temperatures and surviving a snowmobile ride.
The portraits are by London based photographer Paul Thompson and recently won three Association of Photographers awards. By Brendan McKnight.
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Friday, 14 March 2008 |
To promote the line of Procter & Gamble’s Wella Koleston HairCare Naturals hair colourant, H & C - Leo Burnett Beirut did thiscreative piece of outdoor where the woman’s hair, die cut out of thebillboard, allows the colour variations of day and night shine through.Brilliant!
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Friday, 15 February 2008 |
Leo Burnett in Sao Paulo created this simple yet clever ad for Arcor bubble gum.
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Friday, 01 February 2008 |
BMF Sydney has created ‘Ella’, a giant, naked woman in the centre of
Sydney, whose skin is made up entirely of peaches (approximately
24,000); she is a creative and engaging interpretation of Ella Baché’s
brand proposition, Skin Good Enough To Eat.
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Tuesday, 22 January 2008 |
We came across this clever print ad for Vespa scooters. Visually
effective and well executed, it is playful, simple and gets the point
across fast (no pun intended). Nice work team Vespa. By Brendan McKnight
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Tuesday, 20 November 2007 |
In a world where conservation and efficiency are becoming the standard,
a greater number of companies are doing anything and everything they
can to continue keeping awareness in the consciousness of the consumer.
In this billboard for Philips, a consistent leader in corporate
sustainability, the image of their globe is printed in ink that glows
in the dark. The energy saving poster eliminates the need for
artificial lighting. By Andrew J Wiener
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Tuesday, 13 November 2007 |
Print Ad for Videocon Washing machines, created by Ogilvy & Mather, Mumbai
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Friday, 28 September 2007 |
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Tuesday, 03 July 2007 |
Retro video game iconic heroes have been making a come back for some
time now. From T-shirts through to shoes, we have seen the likes of
Mario, Donkey Kong and dare we say their rival, Sega's Sonic The
Hedgehog plastering their pixelated faces all over some funky
wears.
Hot on the heels of this fad, gaming giant Nintendo have promoted their
latest baby Wii in Italy with this interesting wall display created by a series
of posted notes. Behind each not lies a message inviting
the recipient to relive the 80's through some classic games
available on Wii. The post it notes make a nice 3D representation of a
2D pixel. Cute. By Andy G
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Friday, 15 June 2007 |
Roadside billboard ads set out in consecutive order to deliver their
message are nothing new. However when the message is as poignant as
this campaign, drivers sit up and notice.
Using the old flick book art form of animation and motion the
individual images create a fast moving clip to a driver speeding by
them at high speeds. Quite literally, for a speeding driver life can
flash by them in a split second. By Andy G
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Friday, 30 March 2007 |
Isbank in Turkey have created this billboard ad which has passers-by
literally stopping in their tracks. From a distance one sees what
appears to be a cop car hiding behind a billboard, which automatically
makes the passer by slow down enough to read the small text on the
board. "Pay your traffic tickets on time without waiting in line -
isbank.com.tr". To ad insult to injury, it then becomes apparent that
the cop car is a fake cut out. Advertising bastardry at its best. By Andy G
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Sunday, 25 March 2007 |
Baggage claims at airports get more and more interesting for
advertisers. The Venice Casino uses the moving ad space to
communicate with tourists. Additionally free tickets for the casino get
shared to the tourist. via Distruption
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Tuesday, 13 March 2007 |
Like a cool epidemic, hype about the cool hunter
has spread globally and we're talking literally. Bright Neon stickers
emblazoned with the sting "You've been Cool Hunted"¯ have been quietly
circulating through the streets of Sydney, Melbourne, New York, Paris,
Berlin, Toyko, Rome & L.A waiting to pounce on the most interesting people,
things and places.
So how does it work? Our global spotters
discreetly place stickers on cars, vespas, even on individuals at
certain events. In the case of people, we placed stickers on their
backs, their bikes or their bags.
The response to the cool hunter buzz campaign has been huge,
unleashing a word of mouth phenomenon, one person is cool hunted, they
tell 2 people, who tell 4 and so on and before you know the site has
generated an extra 10,000 hits per day.
"I
got home and
discovered a cool hunter sticker on my bag", says Jacinta Belmore from
Paddington in Sydney, who e-mailed us to let us know she was
coolhunted. "Of
course I was curious to know what it was all about, so I logged on and
was quite flattered that I'd been cool hunted. It's such an awesome
site. I told a few of my friends who have now also become fans of the
site".¯
The Cool hunter buzz campaign, the last word on word of mouth. Have you been cool hunted? Let us know.
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